Join our 'Un'Masking


Support our frontline healthcare workers

Frontline healthcare workers' post-traumatic stress

Frontline healthcare workers have stepped up across the country to help keep us safe throughout the pandemic.

For many, this selfless work has come at a cost. One study found that 40 per cent of physicians and nurses who provided care to COVID-19 patients were experiencing depression, anxiety, insomnia and distress. Those who provided direct COVID-19 patient care were found to be two to three times more likely to develop symptoms of post-traumatic stress.

While we have honoured them in a number of different ways, it’s now time for us to support their recovery from the micro-traumas they’ve experienced.

The pandemic has left no one unscathed, but it has undoubtedly impacted our frontline healthcare workers the most. I’m here to pay it forward and support their recovery from the physical and mental micro-traumas they have all suffered. Our challenge is to provide a complimentary copy of my book, Welcome Back! to each healthcare worker who wants one. It begins today with your support.

Dr. Elaine Chin Founder Dr. Elaine Chin

2 ways to support

The ‘Un’Masking Together Challenge aims to get as many copies of Dr. Elaine Chin’s book, Welcome Back!, into the hands of our frontline healthcare workers.

Buy 1 book, pay 1 forward

$24 offer ($12/book)

Donate 50+ books

get 50% off ($12/book)

The Masking Together Challenge #1 started with a very simple mission to protect and support our frontline healthcare workers and fellow Canadians. Thanks to our generous donors, we raised close to $200,000 for PPE, COVID-19 research and safe sanctuaries.

Empowered by the generosity of Canadians, we launched Masking Together Challenge #2 soon after. This time, the focus was on the invisible frontline: the healthcare workers who supported marginalized and at-risk communities. Thanks to an outpouring of support, $120,000 worth of PPE was donated to more than 30 shelters and drop-in centres across Canada.


Welcome Back!

How to reboot your physical and mental well-being for a post-pandemic world

Our shared pandemic has shaken every single one of us, affecting our physical and mental health in ways that are both obvious and invisible. We all need help to repair and renew our health in a post-pandemic world. Welcome Back! is here to give you the power to take your health back into your own hands!

This book is your wellness partner, guiding you from languishing to thriving. As a trustworthy and respected voice in the health community, Dr. Elaine Chin combines scientific evidence with a compassionate approach that will help you strengthen your health resiliency and bounce back from your health setbacks. She delivers actionable insights and strategies to reclaim your physical stamina and mental fitness after more than a year of lockdowns.

Wellness isn’t a luxury – it’s the foundation for enjoying everything that life has to offer. With do-it-yourself diagnostics grounded in personalized medicine, Welcome Back! will boost your sense of health, fortify your immunity, and put an end to pandemic fears and anxiety. It’s time to roar back and reclaim your well-being.

About the author

Elaine Chin, MD & MBA (University of Toronto). Thought leader. Health vanguard. Champion of wellness innovation.

North American trailblazer of Precision Medicine, founder of Executive Health Centre, a premiere personalized medicine practice in Canada and Innovation Health Group, offering virtual health testing, consultation services, enterprise and well programs. She is the former Chief Wellness Office at TELUS Communications. Presently, she is an expert contributor to CP24, CityLine TV show and consultant at Good Housekeeping Magazine in New York.

She is the author of a 2015 top-ten book “Lifelines – unlocking the secret of your telomeres for a longer, healthier life” and a 2021 book, “Welcome Back! How to reboot your physical and mental well-being for a post-pandemic world”, cited as a Top 10 Wellness Book by Indigo Books.

At the start of the pandemic, Dr. Chin launched the Masking Together Challenge and has helped to raise close to $500,000 so far to secure safe housing for house staff, support research at the University of Toronto and distribute masks and offer her newest book, WELCOME BACK for frontline healthcare workers in Canada.

Dr. Chin’s mission is to make personalized medicine accessible to all and help people of all ages bring their physical and mental health into harmony.

Ever wished your doctor would take the time to explain what is going on inside of you? In this book, Dr. Elaine Chin carefully and concisely outlines the impact of our lifestyle choices, of the way we’ve been forced to live during the pandemic — and of the COVID19 virus itself — on our bodies’ systems and our mental health. And she doesn’t stop there: Dr. Chin insightfully offers proven and realistic solutions to help us bounce back from our years of living dangerously.

Jane Francisco Editorial Director, Hearst Lifestyle Group (Good Housekeeping, Dr. Oz The Good Life and Prevention Magazines) Jane Francisco
Editorial Director, Hearst Lifestyle Group (Good Housekeeping, Dr. Oz The Good Life and Prevention Magazines)

Contact UsWant more information?

We are in Toronto, Ontario Canada